• Over 50% of the world's population is under 30 years old.
• 96% of millennials have joined a social network.
• Facebook tops google for weekly traffic in the US
• Social media has overtaken porn as the #1 activity on the web.
• 1 out of 8 couples married in the US met via social media.
• Years to reach a million users... Radio 38 years, TV 13 years, Internet 4 years, iPod 3 years, Facebook added 200 million users in less than a year.
• iPod app downloads hit 1 billion in 9 months.
• If Facebook were a country it would be the world's 3rd largest. 1. China, 2. India. 3. Facebook, 4. US, 5. Indonesia, 6. Brazil, 7. Pakistan, 8. Bangladesh.
• US Department of Education study revealed that online students out performed those receiving face to face instruction.
• 80% of companies use social media for recruitment, 95% of those use Linkedin.
• The fastest growing segment on Facebook is 55-65 year old females.
• Ashton Kutcher and Britney Spears have more Twitter follows than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, and Panama.
• 50% of the mobile internet traffic in the UK is Facebook.
• YouTube is the 2nd largest search engine in the world, in 4.5 minutes 100+ hours will be uploaded.
• Wikipedia has over 15 million articles, studies show it's as accurate as Encyclopedia Britannica, 78% of these articles are non-English.
• There are over 200,000,000 blogs.
• 25% of search results for the world's top 20 largest brands are links to user-generated content.
• 34% of bloggers post opinions about products and brands.
• People care more about how their social graph ranks products and services than how google ranks them.
• 78% of consumers trust peer recommendations, only 14% trust advertisements
• Only 18% of traditional TV campaigns generate positive a positive return on investment (ROI).
• 90% of people skip ads via Tivo/DVR.
• Kindle eBooks outsold paper books on Christmas.
• 24 of the 25 largest newspapers are experiencing record declines in circulation.
• 60 million status updates happen on Facebook daily.
• We no longer search for news, the news finds us.
• We will no longer search for products and services. They will find us via social media.
• Social media is a fundamental shift in the way we communicate.
• ROI of social media is that your business will still exist in 5 years.
very interesting data points as shared by Socialnomics
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